2019 CALL For Papers - Submission Deadline: Friday, March 1, 2019

If you missed the 2017 conference, "Integrated Marketing Communication and Popular Culture,” check out the video below of Rick Olsen interviewing our keynote speakers, Dr. Deanna D. Sellnow and Dr. Timothy L. Sellnow.

The theme of the 2017 conference was “Integrated Marketing Communication and Popular Culture.” A key goal of the conference was to explore how Integrated Marketing Communication (IMC), as grounded in the communication discipline, provides frameworks and opportunities for engaging popular culture. 

Wilmington is situated between the Cape Fear River and the Atlantic Ocean in southeastern North Carolina. Our nickname is “the Port City” and much of our history is tied to our geographic location. UNCW’s campus is 15 minutes away from historic downtown Wilmington to the west and Wrightsville Beach to the east.

IMC 2015