Communication Studies

COM Alumni Spotlight

Kaitlyn (Bryant) Lloyd

 Kaitlyn Lloyd


Alumni Spotlight Information
Name:

Kaitlyn Lloyd

Graduation Date: May 2017
Position Title:

Public Relations Manager

Company:

Automated Insights

Current Location: Durham, NC

What was your favorite class in the COM Department? Why?

PR I and II because they installed and solidified a passion for PR. Those classes were fun and interactive classes while teaching me how to have patience when working with people that have different work styles and motivations. They prepared me for how to work in teams with individual roles, all striving toward the same end goal. (note: PR I and PR II have been integrated into the new IMC Curriculum)

What organizations/groups were you involved in while you were a student?

  • Lambda Pi Eta
  • Delight Ministry

 How are you using the skills/concepts learned from your COM degree in your life?

I'm directly using the specific skills and concepts from my COM degree professionally in my job as a PR Manager. Interviewing skills I learned throughout the program are being applied regularly in my interviews with media outlets, public speaking has also been incredibly useful. The art of rhetoric to persuade is a daily practice when pitching media, executive ghostwriting, writing blog posts and contributing articles to outlets with the overarching goal to develop thought leadership, build B2B relationships, and drive brand awareness. Additionally, our marketing team regularly utilizes integrated marketing campaigns, so taking both IMC I and II classes was directly relevant for me. With all that said, one of the biggest things I learned through COM studies was interpersonal people skills and the ability to communicate my ideas both professionally and personally well. Every business relies on the human connection for growth and expansion. Emotional intelligence wasn't directly taught in my studies, but it was woven through every project, group paper, and individual study I completed. People want to be known. To connect with them personally, similar to a business setting, is what will enable you to flourish in all aspects of life. 

What are your proudest accomplishments since graduating from UNCW?

In under two years post-graduation, I've gone from a part-time internship in a completely new city, making just over minimum wage (where I learned more than I could ever begin to thank them for) to managing all inbound and outbound public relations activities for an industry leading technology company. This accomplishment is one I'm extremely proud of because I've worked so hard to get where I am and the work was worth it. Other notable achievements I'm proud of are freelance writing for Quartz, contributing articles to Forbes, and getting company media placements in The New York Times and TechRepublic.  

Communication is. . .

...at the core of every aspect of a company. It's imperative to success and furthering relationships, whether that's with media, clients, vendors, supervisors, or co-workers.

What advice would you give current COM majors?

Don't settle for a job that's "easy," work hard. Sometimes the best opportunities don't always make sense at the time. Utilize internships, go to every single networking event and build relationships. You will get out the effort you put in.

Will You Be In Our Spotlight Next?

Follow the link and share your story! You may be featured on this site and receive a free gift from the COM Department! 

Previous Alumni in the Spotlight

Friends of COM Newsletter Archives