Center for Innovation and Entrepreneurship

CIE News

5 Apps Every Business Should Be Using

by Jessica Kane on April 7, 2017

Cristiano Betta via Flickr

The advantage of being an entrepreneur today is that technology has made running a business so much easier. There are tons of apps online, many of them free, that can help you improve your business’s efficiency. Here is a list of five apps you should download before you open your doors for business.


TrackMaven is a marketing analytics app. It will help you to prove the value of your efforts and optimize performance. Through this app you can track your branding efforts and public relations, as well as gauge your performance against industry leaders and competitors—essentially saving you from the hassle of consulting multiple sources.


Are you struggling with managing your business expenses? Expensify will help you transform your business expense accounts from scary to simple. If you are that business proprietor who travels frequently, this is your app. If your employees use their own credit cards for expenses, this is also your app. By enabling you to keep track of all the business and travel expenses simultaneously, Expensify saves you time and resources which otherwise would be utilized inputting and processing expenses.

Square Point of Sale

Have you ever felt frustrated after losing a significant sale just because you could not access a cash register to accept payments? Or wished for a more efficient way to take and receive payments when outside of your business’s headquarters? If so, you should consider Square Register. This app turns your phone into credit card reader to so you can accept payments without invoicing or using a physical register. Square Point of Sale also enables you to track your inventory and sales history and send digital receipts to your clients at the click of a button.


Navigating between multiple work-related tasks can be overwhelming and confusing. Instead of clogging your email inbox with messages about all the projects and activities you are working on, use Asana. Asana is the solution that will fix your email chains, make your communication less tedious, and help you to put together a platform for your to-do lists, tasks, and business projects. Within the platform, you can assign tasks to different employees and start conversations while keeping everything in one place.


If you’re a small business owner, you need to market your business on social media. It’s true that social media marketing requires time and effort before it pays off, but fortunately, you can use the Hootsuite app to cut down on time you spend posting to your social media accounts. Hootsuite allows you to schedule your posts ahead of time, which means you can get all of your social media marketing done at once rather than having to worry about it continually.

The Takeaway...

For budding entrepreneurs trying to get their companies off the ground, there are a ton of great apps out there that can help your business keep track of expenses, create brand awareness, communicate with your employees easier, and even generate more revenue for your business. We hope you’ve found an app that will make your path to business success easier!

Jessica Kane is a professional blogger who writes for Faxage, a leading company that provides Internet fax services for individuals and businesses.

Don’t forget to follow the CIE on Facebook, Twitter, and Instagram for updates on events and other news pertinent to the entrepreneurial ecosystem.