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Instilling a Collaborative Culture into Your Growing Business: The Forté Institute and You

by Nikki Kroushl on February 14, 2017

Forte Institute

On February 21st, 2017, the Forté Institute comes to the CIE for the program “Instilling a Collaborative Culture into Your Growing Company.” Chairman and founder Hoop Morgan has spent nearly forty years launching a global company that has garnered the trust of over 6,000 repeat clients—in part using the communication style assessment his company administers to those clients.

“‘Forté’ means ‘one strength,’“ says Hoop Morgan. And finding one’s strength is exactly what the Forté Institute is all about.

Humble Beginnings

The Institute began in 1978, when founder Hoop Morgan couldn’t find an adequate assessment for workplace strengths and weaknesses for his clients. All “personality tests” were one-time-only and could not be statistically validated.

“Forté was the first computerized communication style profile, the first interactive process,” Morgan explains.

It’s not a personality test—it’s an in-depth analysis of an individual’s interpersonal communication style, which updates every few months to reflect changes in workplace stresses or dynamics over time. The standard Forté Communication Style Profile has two goals: to identify a person’s primary communication strength and to assess whether a person is meeting goals and possesses adequate work-related stamina.

How It Works

No assessment changes people, but Forté allows individuals to adapt to one another’s communication styles for higher efficiency and more harmonious working relationships. It gives employees the tools they need to be “self-motivated, self-starting, effective, and productive,” and to avoid burnout.

Forté assigns three profiles within each assessment: the primary profile, which is “who we really are”; the adapting update, which is how we are currently adapting to workplace conditions; and the perceiving update, which is how others will likely be perceiving our behaviors.

The assessment shows an individual their strengths in four scales: dominance/nondominance, patience/impatience, conformity/nonconformity, and extroversion/introversion. The strength with the highest score is an individual’s primary strength, and each person on a team may have a different strength that influences their interpersonal communication practices. Forté also lists of an individual’s motivators and demotivators—things like “Sarah needs direction as to what is to be done and when,” or “Sarah is demotivated if she doesn’t feel she is a part of the team.” These are simple, actionable, and invaluable insights that allow teams to work together more effectively than ever. Check out the science behind Forté here!

Why It Matters

Creating a successful company is about hiring the right people and fostering collaboration for sustainable excellence. The best way to facilitate that teamwork is through accurate and precise analysis of a group’s interactions—and Hoop Morgan, alongside Dr. Rick Olsen of the UNCW Communication Studies department, can help you do just that.

“The definition of intelligence is knowing what you don’t know,” Morgan says. “And as an entrepreneur, you need to surround yourself with people who know what you don’t.”

You can register here for “Instilling a Collaborative Culture into Your Growing Business” on Tuesday, February 21st, from 8 a.m. to 10 a.m. The fee is $40 for members and $10 for members, and includes a Forté Communication Style Report and interpretation.

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