William Hunter Holland, Ph.D., M.S.
Assistant Professor

HollandWilliam Hunter Holland earned his B.S. in Recreation Management from Appalachian State University, a M.S. in Recreation and Sport Pedagogy from Ohio University with an emphasis in outdoor recreation. He completed his Ph.D. in Parks, Recreation & Tourism Management from Clemson University in 2019.

Holland worked as a wilderness field instructor and program manager for Alaska Mountain Guides Climbing School Incorporated (AMG) and AMG’s sister company, The International Wilderness Leadership School from 2007-2011. He designed and facilitated extended wilderness expeditions lasting up to 24 days in remote wilderness settings for youth and adult populations. Expeditions included sea kayaking, rock and ice-climbing, glaciated terrain mountaineering, and backpacking. Holland also served as a company representative, completing a cross-country college tour of more than 100 college and universities to educate and recruit students to participate in adventure-based programs. This experience brought the North Carolina native back to the state, where he transitioned from an undergraduate recreation, sports leadership, and tourism management student to a practitioner working in Alaska, Canada, and throughout the continental United States. These professional experiences provided a unique foundation to connect classroom learning with relevant professional situations. 

Holland's research interests include the dynamic interactions between participation in recreational activities and its association with human growth, as well as the interworking relationship between natural environments, participation in recreational opportunities and the associated outcomes of both facilitated and non-facilitated experiences in the outdoors. He serves as Chair of the Undergraduate and Graduate Student Literary Award for the Association of Outdoor Recreation and Education. Additionally, he is a contracted researcher of educational programs for the North Carolina Outward Bound School. 

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