Marketing
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. (American Marketing Association)
Marketing is far more than tactics. Marketing is analysis, and a sound marketing strategy is based on this analysis. What type of analysis are we talking about? Well, analysis about customers, for example. Having a solid understanding of customers means having a solid understanding about how customers behave, their motivations, their perceptions and preferences. It means segmenting the market correctly and not in the way that most companies think about segmentation (if they ever do).
Related Career Titles
| Account Representative | Credit/Loan Administrator | International Marketer |
| Advertising Executive | Customer Service Manager | Internet Marketing Specialist |
| Art Director | Development Officer | Inventory Control Specialist |
| Bank Officer | Direct Mail Specialist | Lobbyist |
| Brand Manager | Distribution Manager | Management Trainee |
| Buyer | District Sales Manager | Market Representative |
| Circulation Manager | Employment Agency Counselor | Market Research Interviewer |
| Claims Adjuster/Examiner | Financial Planner | Marketing Field Coordinator |
| Commercial Artist | Franchise Specialist | Marketing Planner |
| Comparison Shopper | Fund-raiser | Marketing Researcher |
| Consultant | Government Administrator | Media Buyer/Analyst |
| Consumer Affairs Specialist | Grant Writer | Merchandising Manager |
| Consumer Loan Officer | Import/Export Manager | Non-Profit Organization Manager |
| Copywriter | Inside Salesperson | Packaging Specialist |
| Credit Manager | Insurance Agent | Product Analyst |
| Product Manager | Sales Agent | Traffic Coordinator |
| Promotions Director | Sales Manager | Urban/Regional Planner |
| Property Manager | Specialty Advertising Distributor | Wholesale Salesperson |
| Public Relations Manager | Telecommunications Director | TV Shopping Channel Coordin. |
| Research Analyst | Telemarketing Representative | Retail Manager |
Related Major Skills
| Reading comprehension | Active listening | Excellent writing skills |
| Critical thinking | Active learning | Monitoring skills |
| Analyze and interpret data | Manage & direct people/programs | Formulate program policies |
| Hire and supervise staff | Sell products or services | Research business problems |
| Plan work tasks | Plan & administer budgets | Prepare status reports |
| Good communication skills | Learning strategies | Negotiate staff policies/disputes |
| Develop solutions |
Job & Internship Search Links
- Handshake -- UNCW's Online Job & Career Portal
- Job Search Resources
- Marketing Jobs
- Nation Job: Marketing & Sales Jobs Page
Pharmaceutical Sales Links
Career Planning Links
- Candid Career Videos
- Occupational Outlook Handbook
- O*NET OnLine
- NC Tower
- Careers in Marketing
- Careers in Business Business Job Finder: Explore Business Careers
Professional Association Links
Miscellaneous Resources
- McDougall Interactive - A great student resource on obtaining an entry-level job in internet marketing.
- Career Journal - Visit the premier career site for executives, managers, and professionals for job searches, career advice, salary and hiring info.
- Vault - Learn more about this industry, what employees are saying about it & interesting facts.
- Birsch Bach Media - Find over 175 advertising and media sales careers in TV, radio, cable, Internet, new and interactive media with more added daily!
