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What is Marketing? Related Career Titles
Related Major Skills Job & Internship Search Links
Career Planning Links Professional Association Links
Miscellaneous Resources Links Cameron School of Business

What is Marketing?

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. (American Marketing Association)

Marketing is far more than tactics. Marketing is analysis, and a sound marketing strategy is based on this analysis. What type of analysis are we talking about? Well, analysis about customers, for example. Having a solid understanding of customers means having a solid understanding about how customers behave, their motivations, their perceptions and preferences. It means segmenting the market correctly and not in the way that most companies think about segmentation (if they ever do).

Related Career Titles

Account Representative Credit/Loan Administrator International Marketer
Advertising Executive Customer Service Manager Internet Marketing Specialist
Art Director Development Officer Inventory Control Specialist
Bank Officer Direct Mail Specialist Lobbyist
Brand Manager Distribution Manager Management Trainee
Buyer District Sales Manager Market Representative
Circulation Manager Employment Agency Counselor Market Research Interviewer
Claims Adjuster/Examiner Financial Planner Marketing Field Coordinator
Commercial Artist Franchise Specialist Marketing Planner
Comparison Shopper Fund-raiser Marketing Researcher
Consultant Government Administrator Media Buyer/Analyst
Consumer Affairs Specialist Grant Writer Merchandising Manager
Consumer Loan Officer Import/Export Manager Non-Profit Organization Manager
Copywriter Inside Salesperson Packaging Specialist
Credit Manager Insurance Agent Product Analyst
Product Manager Sales Agent Traffic Coordinator
Promotions Director Sales Manager Urban/Regional Planner
Property Manager Specialty Advertising Distributor Wholesale Salesperson
Public Relations Manager Telecommunications Director TV Shopping Channel Coordin.
Research Analyst Telemarketing Representative Retail Manager

Related Major Skills

Reading comprehension Active listening Excellent writing skills
Critical thinking Active learning Monitoring skills
Analyze and interpret data Manage & direct people/programs Formulate program policies
Hire and supervise staff Sell products or services Research business problems
Plan work tasks Plan & administer budgets Prepare status reports
Good communication skills Learning strategies Negotiate staff policies/disputes
Develop solutions

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Job & Internship Search Links

Pharmaceutical Sales Links

Career Planning Links

Professional Association Links

Miscellaneous Resources

  • McDougall Interactive - A great student resource on obtaining an entry-level job in internet marketing.
  • Career Journal - Visit the premier career site for executives, managers, and professionals for job searches, career advice, salary and hiring info.
  • Vault - Learn more about this industry, what employees are saying about it & interesting facts.
  • Birsch Bach Media - Find over 175 advertising and media sales careers in TV, radio, cable, Internet, new and interactive media with more added daily!

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