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UNCW Statue in the Spring

Certificate in Artificial Intelligence Literacy

Our Alumni Have Careers In:

AI tools can supercharge data analysis, customer segmentation and campaign optimization — helping marketers make smarter, faster decisions.

Understanding AI helps in evaluating tools for patient data management, predictive analytics and improving operational efficiency in healthcare systems.

AI knowledge enables better use of automated investment platforms, fraud detection systems and predictive models for market trends and client portfolio management.

AI can assist with content generation, trend analysis and audience targeting — plus, understanding its ethical implications is key in responsible storytelling.

Learn To

Explain key AI concepts, types and applications, distinguishing between various AI models

Interpret AI/ML model performance metrics and understand which metrics are appropriate for evaluation

Apply appropriate machine learning methods to solve problems and justify their model choices

Demonstrate proficiency in using multiple AI tools to create functional AI implementations

Build and validate predictive models for various domains

Explain the basic principles and capabilities of modern artificial intelligence systems (LLMs)

Analyze the ethical questions raised by AI and the possible stances one might take toward these questions

Program Overview
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