UNCW Logo Usage by University Departments

University departments may use licensed university marks in situations that indicate university ownership, sponsorship or participation, including but not limited to publications and other documents, stationery, signage, advertising for the department’s services, equipment, supplies and websites. All such uses must be in accordance with the UNCW Brand Identity Guide and reviewed by the Office of University Relations.

Departments may not use licensed university marks in conjunction with those of commercial entities without either explicit written permission from UNCW licensing or an approved university contract providing for such use.

University "Seal"

The seal of the University of North Carolina Wilmington is used to authenticate official university documents and to communicate the significance of special occasions and
events. It is reserved for more formal uses such as graduation programs, transcripts, diplomas, annual reports and certificates. It may be watermarked into official letterhead. The seal is not a university logo and is not interchangeable with the UNCW house logo. The seal is a federally registered trademark. Due to the restrictive nature of its use, it does not require the ® on materials produced by UNCW.

Use of the university seal is not part of the university system for use on merchandise. However, some exceptions are made for use on merchandise of distinction. Contact UNCW licensing for clarification.

Purchase of Logo Merchandise

University departments may purchase goods bearing university marks. Such purchases must be made from licensed vendors. Please refer to Purchases of Logo Merchandise for additional information.

Licensed Vendors

UNCW logo goods to be used by a division, department or organization of the university must be obtained from a licensed manufacturer and submitted and approved by UNCW Licensing prior to production.

No department, division, organization may authorize the production of merchandise bearing the university’s name or logo, or authorize or produce items that combine the logo with any other name or logo unless approved by UNCW Licensing and all appropriate administrative office(s).


Products may be royalty exempt if the product is purchased by a campus department or official club/organization for internal use only and not for resale. When the design is submitted for review by UNCW Licensing, consideration for royalty exemption, including justification, may be submitted as well. All royalty exemptions are authorized by UNCW Licensing prior to production.

If merchandise is for resale to anyone else, even as fund raiser for charity, royalties will need to be paid.


Contact Megan Allred, UNCW Licensing Coordinarot, at allredm@uncw.edu for additional information.

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