Learn, Innovate and Connect: Global Learning Technology Conference

Undergraduate Poster Session

Poster Session

Call for Competitive Undergraduate Posters

Integrated Marketing Communication and the Polis

University of North Carolina Wilmington

June 6-8, 2013

Deadline: March 15, 2013


The second biennial IMC conference, “Integrated Marketing Communication and the Polis, seeks to find theoretical ground for Integrated Marketing Communication (IMC) in the communication discipline as it is applied in and informed by the public sphere, asking questions such as:

  • How does communication theory ground IMC?
  • How can a theoretical approach to IMC encourage ethical practice?
  • How can we teach IMC from a praxis perspective to better prepare our students for employment in IMC fields such as public relations, advertising, marketing communication, and event planning?
  • How does the polis figure into issues of integration, corporate narrative, brand coherence, and other IMC areas?
  • How can various IMC contexts be more deeply understood and appreciated by applying ancient and contemporary theorizing on the polis?

The Undergraduate PosterSession offers students the opportunity to explore the question “How can we understand IMC through the metaphor of the polis?” Ideally, submissions should examine a specific area or phenomenon of IMC (like public relations, advertising, event and experiential marketing, word of mouth marketing, promotions, direct marketing, social media, and so on) within the context of the constraints, norms, structures, challenges, and opportunities found in the public sphere.

Submissions should demonstrate an understanding of the polis or public sphere as a theoretical ground that informs its application to IMC. Submissions can be of work in-progress to be completed by the end of the spring semester.

Submissions should include the following components:

  • A title page with the title of the poster and the author(s)’s affiliation(s), mailing addresse(s), telephone number(s), and e-mail address(es).
  • A 300-400 word abstract on the second page.
  • Submission Format: .doc file or PDF
  • Your submission should be e-mailed as an attachment to IMC@uncw.edu by March 15th, 11:59 PM EST.

Keep in mind:

  • If there are multiple authors on a project, only one author must attend to present; however, we encourage all authors to attend the conference.
  • Prizes will be awarded to top three posters.

The Eastern Communication Association (2010) offers a succinct description of competitive poster sessions:

Competitive poster presentations involve an author(s) standing next to a physical poster that visually explains the paper’s argument. Convention participants, including judges, read the posters and talk to the authors about their research. Poster sessions tend to be low key and full of energy. You may want to consider making a handout that summarizes your study for people who talk to you during the session.(www.ecasite.org)

About the Conference Location: The University of North Carolina Wilmington is located in the southeastern region of North Carolina, near the historic district of Wilmington, four miles from the Cape Fear River and five miles west of Wrightsville Beach and the Atlantic Ocean. Affordable on-campus lodging will be available. Conference events will include an opening reception, the keynote banquet, and a Saturday evening event. Registration information will be forthcoming on the conference website.

For more information, contact:

Jeanne Persuit, Ph.D., Conference Planner
Department of Communication Studies
University of North Carolina Wilmington
601 S. College Road
Wilmington, NC 28403-5933
Phone: 910.962.2616
Email: IMC@uncw.edu