60 Seconds

• It's the answer to the question, "So tell me about yourself"
• It's designed to position yourself and sell your most marketable skills
• Serves as a summary of your background, strengths and accomplishments
• Needs to be customized for the target audience or what the audience is interested in

Key Items for Inclusion

• Number of years of experience
• The kind of experience such as: management, marketing, production, sales etc.
• Key skills and tasks as it pertains to your goals: strategic planning, business generation and development
• Personality traits and characteristics that make you unique

The 60-second commercial is a guide to help you consider how to begin a conversation and points you want to mention as you introduce yourself to employers. You will not follow this style/format word for word, but it serves as an example as you prepare to communicate appropriately and confidently with employers.

My name is ________________, a freshman/sophomore/junior/senior, _______________________ major at UNC Wilmington. I am very interested in your company because (focus on the employer, not your needs/desires). May I give you a copy of my resume?

I am interested in talking with you because ____________ (keep it employer focused while touching on what you can provide/bring to them. Intertwine your interests as appropriate. Share how your background fits with an employer's needs). Share a story/experience that is relevant to your career/industry interests that would be appropriately memorable to an employer.

Remember: this is a conversation and this serves as a guide with talking points.

Possible Talking Points:

• From the research I completed about your organization I realized ___________________________. Your company appeals to me because ___________________________.
• I have taken a variety of courses in __________________ that have prepared me for this next step. My experience with ________________ has further prepared me for this opportunity because ___________________________.

Possible Questions/Comments to Add to Your 60-Second Commercial:

• What would it take to exceed your expectations for the opportunity? What are you looking for in incoming interns/hires?
• What have been some challenges previous hires have faced in being successful in this position?
• What factors are most important in your candidate selection process? Grades? Experience? Something else?
• Can you tell me about appropriate follow up at this point?
• Thank you for your time today. I will follow up with you as you suggested. I look forward to speaking with you soon.

• Job Interview
• Networking Interviews
• Career Fairs
• Employer Information Sessions
• Cover Letter

• Salisbury University Career Services
• Developing Your 30-60 Second Commercial: Rollins Career Services
• Win the Job You Want: Develop Your 60-Second Commercial
• Tell Me About Yourself - Career Builder