We Are UNCW

Tiffany Tucker

April 16, 2019

Tiffany Tucker’s work on behalf of student-athletes isn’t confined to traditional business hours.
 
“I truly believe the most nurturing parts for me happen before 9 a.m. and well after 5 p.m.,” said Tucker, the senior associate athletics director and senior woman administrator. “These are the moments when you are able to dig deeper and strategize to make the best decisions for the department. This is the opportunity for my colleagues to throw ideas around and poke holes in them. Most importantly, our coaches and athletes can stop by for impromptu huddles because the culture in our office fosters positive communication and collaboration.”
 
Tucker joined UNCW in January 2019 after serving as the deputy director of athletics for internal operations and senior woman administrator at South Carolina State. Tucker said one of the most exciting things about her job is witnessing the student-athletes’ growth during their years at the university.
 
“As administrators and coaches, it is our job to educate and graduate quality citizens. To watch and be a part of their development is the best feeling in the world,” she said. “I hope that the students view me as a transparent and honest champion for their success. I hope they welcome me as a voice and advocate for their holistic growth and well-being.”
 
Tucker is heavily involved with strategic planning for the Department of Athletics. She is responsible for providing leadership and guidance in several areas including general policy development; employee and student-athlete development; Title IX/Gender Equity/Diversity planning and assessment; and high-level management of compliance and regulatory responsibilities. Tucker also oversees sports medicine; strength and conditioning; and student-athlete support services. Her additional duties include primary sport administrator for beach and indoor volleyball; men’s and women’s swimming and diving; and women’s basketball. 
 
“The opportunity to effect change at a very high level has always been at the top of my priority list,” said Tucker. “Education as a whole has consistently been a driving force in my development as a woman and citizen in my community.”
 
-- Venita Jenkins
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