Fredrika J. Spencer
Assistant Professor of Practice
Dr. Fredrika J. Spencer, Assistant Professor of Practice in Marketing, joined the Cameron School of Business after receiving her Ph.D. in Business Administration/Marketing from Duke University. She teaches a wide variety of courses in the undergraduate program including Principles of Marketing, Marketing Strategy, Branding, International Marketing , Content Marketing and Marketing Research. A former strategy consultant with Deloitte, Dr. Spencer also enjoys teaching applied learning experience courses such as the Prague Consulting class, which is a joint offering with the ECN/FIN department. Dr. Spencer is the faculty advisor for Cameron Women in Business and has writing/research interests in case study development, innovations in teaching methods and branding.
Education
Ph.D. in Business Administration/Marketing, Duke University
M.B.A. in Supply Chain Management/Marketing, Wake Forest University
B.S. in Business Administration, UNC-Chapel Hill
Research Interests
Case Study Development
Innovation and Branding
Teaching/Pedagogical Innovations