We Are UNCW

Brad Moore

December 7, 2021 

Brad Moore’s “typical” day would wear most people out. On a game day, he’s up around 5:30 a.m. for a 7 a.m. team lift. In addition to meetings and administrative duties, he’ll also conduct pre-game lifts mid-day, speed work and conditioning, get dressed for the game, lead pre-game warmups at 5:45 p.m. for a 7 p.m. start and make it home around 10. 

“Coffee consumption happens about twice a day during the long days, and I eat when I can,” Moore said.   

As director of sports performance, Moore is responsible for the year-round strength training and physical development of the men's basketball, baseball, men's soccer and women's tennis teams along with overseeing the Sports Performance Department. He works in collaboration with the head coaches, athletic trainers and other staff members to develop strength training and conditioning programs suited for the specific sports to prepare student-athletes for the physical demands of sport and to compete at the highest level. 

Moore grew up in Wilmington watching games and attending camps at UNCW. After gaining experience in the field in both the university and private sector settings, he heard that the director position was going to be opening.  

“With the great relationships I have and support from friends and family, and by the grace of God, I was lucky enough to be offered the interim director position,” he said. “I worked hard to develop the program for around eight to nine months and was fortunate to be offered the full-time position. I'm glad to be able to be a part of this athletics department and give back to the university and to the community that I grew up in.” 

Moore played soccer through high school and enjoys baseball, football, basketball and soccer, as well as the different cultures and environments each sport provides. He's also interested in Formula One racing and plans to attend a race in the USA or if he's lucky, in another country.

Though COVID-19 has presented challenges, Moore is pleased with the direction and success of the department and the part he plays in growing the facilities, staff and championship appearances, and preparing student-athletes for the game and for life.

-- Caroline Cropp

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