University of North Carolina Wilmington
University of North Carolina Wilmington

Office of Innovation & Commercialization

Commercialization Process

Person draws virtual neon lines using virtual reality goggles.The “Commercialization” of a technology refers to a process. This process is where the ideas and work of UNCW researchers are formally transformed into practical, commercially applicable technologies. The process is referred to as technology transfer. The technology transfer process is done via intellectual property protection, typically in the form of patenting or copyrighting, and then transferring the technology to industry via license agreements and sometimes through creation of new start-up companies. The process includes market research, competitive analyses, value proposition development, business plan development, and more. Overall, the commercialization process is visualized as follows:

Research › Invention Disclosure › Evaluation › IP Protection › Marketing › Licensing