About and History

IMC Panel

The Department of Communication Studies at UNCW is committed to the teaching of integrated marketing communication at the undergraduate level. The number of undergraduate IMC programs housed in speech communication and communication studies departments in the U.S. is growing. We planned the initial IMC Conference in June 2011 because we had recently added IMC to our curriculum and because we saw a need for a forum to share ideas about teaching and research in IMC. IMC brings advertising, public relations, event planning, promotions, direct marketing, word of mouth marketing and social media together in a holistic fashion and this complex intersection provides numerous opportunities for scholarship and applied learning.