Featured Speakers

Dr. Sindy Chapa

Dr. Sindy Chapa

Sindy is a Director and Assistant Professor at Florida State University’s Center for Hispanic Marketing Communication (HMC). Here she plans to continue her research, which focuses on the effect of advertising strategies on Latino consumers. With over 10 years of teaching experience, she has taught marketing courses in the U.S., Mexico, and Chile. Previously she worked as an Assistant Professor and Associate Director of the Center for the Study of Latino Media & Markets at The School of Journalism & Mass Communication at Texas State University (TSU). Sindy earned a Ph.D. in International Business from University of Texas-Pan American, M.B.A. from the University of St. Thomas in Texas and a B.A. in Mass Media Communications with a minor in television and art design from Valle Del Bravo University in Mexico. Her interest in Advertising Strategies targeting the Latino Communities in the U.S. Gender and Advertising prove critical for diverse IMC practices.

Kathy R. Fitzpatrick

Kathy R. Fitzpatrick

Kathy is professor and former senior associate dean for academic affairs in the School of Communication at American University (AU) in Washington, D.C. She is also a senior advisor in public relations and strategic communication, an attorney and an internationally-recognized scholar in public relations and public diplomacy. Professor Fitzpatrick’s books and monographs include The Future of U.S. Public Diplomacy: An Uncertain Fate; U.S. Public Diplomacy’s Neglected Domestic Mandate; U.S. Public Diplomacy in a Post-9/11 World: From Messaging to Mutuality; Ethics in Public Relations: Responsible Advocacy; and Public Relations Ethics. Professor Fitzpatrick received her juris doctor (J.D.) degree from Southern Methodist University and master’s (M.S.) and bachelor’s (B.S.) degrees in journalism from West Virginia University. She is licensed to practice law in the State of Texas and accredited in public relations by the Public Relations Society of America. Professor Fitzpatrick's talk, "Ethically Navigating the New Marketplace of Ideas," will address the application of legal marketplace theory to ethical IMC practices.

Cedric Harrison

Cedric Harrison

Cedric is a Media Specialist from Wilmington, North Carolina, who has spent over eight years working in the media industry. He currently serves as the Assistant Coordinator of The Nixon Minority Male Leaders Center, at Cape Fear Community College. Here he works on improving minority retention and graduation rates, supporting students in the program with free college tours of NC-based colleges, providing free tutors to ensure students are supported with their academic endeavors and hosting events such as monthly panel discussions on diversity, employment, and other relevant topics. Cedric is also the Founder and Executive Director of Support The Port Foundation, Inc. a 501(c)3 nonprofit organization that aims to “bridge” the communities of Wilmington together through philanthropy, scholarship, music, arts and culture. Through these roles Cedric strives to connect individuals with opportunities and expand their horizons, while creating a more equitable and harmonious community.