Featured Speakers

Thursday, June 10, 2021

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Nathan Allebach, Allebach Communications

"'Why is Steak-umm talking about media literacy?'" A discussion with the voice of Twitter's favorite meat product"

Nathan Allebach is a social media manager, writer, and the creative lead for Steak-umm Meats at Allebach Communications. He writes about internet culture, misinformation, and the personification of brands on social media. His work has been featured in The Wall Street Journal and The Washington Post, and he was listed in The Creative 100 list by Adweek in 2020.

Friday, June 11, 2021

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Dr. Sonya Grier, Kogod School of Business, American University 

"A Framework for Integrating Race, Diversity and Social Justice in an IMC Course"

Increased diversity worldwide presents an opportunity to prepare students to successfully engage with diversity through innovative curricular approaches. The recent broad exposure of anti-black and other racisms underscores the need to enhance students’ understanding specifically of marketplace dynamics related to race and social justice. This presentation will provide a context for understanding diversity-related issues affecting marketing educators and the IMC curricula. A theory-based framework will be described that can be used to guide the design of a problem-based experiential project.  Evidence regarding the impact of the project, and important pedagogical concerns, will be described for educators who want to integrate diversity, race, and social justice into an IMC course. 

Sonya A. Grier is a Professor of Marketing at the Kogod School of Business at American University.  Professor Grier teaches Integrated Marketing Communication and Marketing for Social Change to both undergraduate and graduate students. She conducts interdisciplinary research on topics related to target marketing, race in the marketplace, the social impact of marketing, and social marketing. She has published in leading advertising, marketing, psychology, public health and policy journals, won six best article awards and has created two award winning documentary films. She serves on the Editorial Board for Advertising & Society Quarterly, the Journal of Consumer Affairs and the Journal of Public Policy and Marketing, and is a co-founder of the Race in the Marketplace Research Network (rimnetwork.net). She received her Ph.D. in Marketing from Northwestern University.