Creating Space for Engagement

IMC 2015

The theme of the 2015 conference was “Integrated Marketing Communication: Creating Spaces for Engagement.” A key goal of the conference was to explore how Integrated Marketing Communication (IMC), as grounded in the communication discipline, enables community engagement. This conference theme was inspired by the work of 2015 Conference Keynote Speaker Dr. J. Kevin Barge in communication design theory, with a focus on creating spaces for community engagement and collaboration.


Keynote Speaker

Keynote 2015

J. Kevin Barge (Ph.D., University of Kansas, 1985) is a Professor of Communication at Texas A & M University and an Associate with the Taos Institute.  He is also a member of the planning team for the Aspen Conference, a community of engaged organizational communication scholars focused on developing practical theory and collaborative research that bridge academic-practitioner interests.

Kevin’s major research interests center on developing a social constructionist approach to leadership, articulating the connections between appreciative practice and organizational change, as well as exploring the relationship between discourse and public deliberation, specifically practices that facilitate communities working through polarized and polarizing issues.  Other research interests include investigating the role of reflexivity in leadership and management practice, examining ways to develop effective academic-practitioner collaborations, and developing practical theory.  Kevin’s research is inspired by interpretive and discursive research approaches and he is keenly interested in how collaborative research methods can be used to generate usable knowledge and forward movement in organizations and communities.

He has published articles on leadership, dialogue, and organizational change in The Academy of Management ReviewManagement Communication QuarterlyHuman Relations, Communication TheoryJournal of Applied Communication Research, and Communication Monographs.  Kevin has served on a number of national and international editorial boards for journals such as Management Communication QuarterlyJournal of Applied Communication ResearchHuman Relations, and Journal of Management Studies.  He is a former editor of Communication Studies and a former president of the Central States Communication Association.

About the Logo

IMC 2015 Conference Logo

The IMC Conference logo, designed by students on the Fall 2014 Pier601 Creative team, incorporates the North Carolina state shell, the scotch bonnet, with the waves that reflect UNCW’s location on the Atlantic coast. Pier601 Creative, the UNCW Department of Communication Studies’ student-run IMC and creative services firm, wanted this year’s logo to represent the emphasis on engagement with the communities in which we live through IMC and to honor our own location and identity as a public regional university.