IMC Curriculum

Undergraduate Curriculum in Integrated Marketing Communication (IMC)

The Department of Communication Studies offers 200-, 300- and 400-level courses in IMC. IMC is a holistic approach to the areas of public relations, advertising, branding and identity, marketing communication, promotions, direct marketing, event marketing, social media management, and more! For specific questions about the undergraduate IMC curriculum, please contact your advisor or Dr. Persuit at

Interested in applying for COM 439: Pier601 Creative, the student-run IMC firm? Application available at this link:

Pier601 Application

If you are looking for information on the IMC Conference follow the link below:

IMC Conference