Online M.A. Integrated Marketing Communication

Integrated marketing communication (IMC) considers audience, research, messages, ethics and the immediate and current cultural contexts to provide the foundations of sound communication practice. IMC is the framework for advertising, public relations, promotions, events and experiential marketing, word of mouth marketing, social media campaigns, and any other interaction a brand or organization has with its audiences.

The online M.A. in Integrated Marketing Communication is ideal for working professionals in the communication and marketing fields or for those who want to pursue these careers. If you are looking for professional development opportunities that encourage you to think more deeply and theoretically about your work, to consider the ethical implications of your actions, and to sharpen your skills in areas such as strategy, research methods, analytics and evaluation, and digital environments, the M.A. IMC is right for you!

Application requirements

1. Applicants with lower than a 3.0 undergraduate GPA must submit GRE or MAT scores taken in the last five years. NOTE: All test scores are currently waived due to COVID-19.
2. Official undergraduate transcripts.
3. Three recommendations to be submitted through the online application. At least one recommendation should be from an academic instructor.
4. 500-word statement of purpose addressing how the M.A. IMC can help you achieve your personal and professional goals.

Cost of Attendance

IMC Curriculum - All courses are 3 credits

M.A. Integrated Marketing Communication features:

• 30-credit, online accelerated program
• Courses are 3 credits and run for 7 weeks
• Students take one course per session
• Applications are accepted for admission six times per year
• Ideal for working professionals, military/spouses and veterans

Interested in applying? Contact Dr. Jeanne Persuit, Program Coordinator, at persuitj@uncw.edu for more information.

Apply Now!