Communication Studies

Online M.A. Integrated Marketing Communication

Integrated marketing communication (IMC) considers audience, research, messages, ethics and the immediate and current cultural contexts to provide the foundations of sound communication practice. IMC is the framework for advertising, public relations, promotions, events and experiential marketing, word of mouth marketing, social media campaigns, and any other interaction a brand or organization has with its audiences.

The online M.A. in Integrated Marketing Communication is ideal for working professionals in the communication and marketing fields or for those who want to pursue these careers. If you are looking for professional development opportunities that encourage you to think more deeply and theoretically about your work, to consider the ethical implications of your actions, and to sharpen your skills in areas such as strategy, research methods, analytics and evaluation, and digital environments, the M.A. IMC is right for you!


Deadlines for Fall 2, 2020

Application for Fall 2 opens July 27, 2020

Application Deadline is September 19, 2020

Classes begin October 19, 2020

Deadlines for Spring 1, 2021

Application for Spring 1 opens September 21, 2020

Application Deadline is December 12, 2020

Classes begin January 18, 2021

Application requirements

  1. Applicants with lower than a 3.0 undergraduate GPA must submit GRE or MAT scores taken in the last five years. NOTE: All test scores are currently waived due to COVID-19.
  2. Official undergraduate transcripts.
  3. Three recommendations to be submitted through the online application. At least one recommendation should be from an academic instructor.
  4. 500-word statement of purpose addressing how the M.A. IMC can help you achieve your personal and professional goals.

Cost of Attendance

Cost of Attendance
North Carolina resident Out of state resident
Cost per credit hour $281.32 $959.22
Ed & Tech Fees $26.22 $26.22
Security Fees $1.47 $1.47
Total per credit hour $309.01 $986.91


IMC Curriculum - All courses are 3 credits

IMC Curriculum




COM 531  

IMC and the Strategic Mindset 

Term 1 – prerequisite for all following coursework 

COM 500  

Mixed Research Methods in IMC I 

Term 2 

COM 532   

Critical Topics in IMC  

Term 3 

COM 533   

 Organizational Culture, Identity and Brand 

Term 4 

COM 539  

Summer Residency  

Term 5 

COM 534   

Communication Ethics and IMC 

Term 6 

COM 537   

Crisis Communication and IMC  

Term 7 *choose between COM 502 and COM 537 

COM 502   

Mixed Research Methods in IMC II  

Term 7 *choose between COM 502 and COM 537 

COM 535   

Diversity, Inclusion and the IMC Challenge 

Term 8 

COM 536   

Digital Storytelling and IMC  

Term 9 

COM 590  


Term 10