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Integrated Marketing Communication, M.A.

Fortify Your Brand – and Others’ – With Your Master’s Online
  • 100%

    Our Program is 100% Online

  • 12

    Our Program Offers Fast 7-Week Courses & Completion Time of as Few as 12 Months

  • $10.5 K

    Affordably Priced Tuition

Graduates of this program pursue careers as:

Lead, coordinate and work with marketing, product development and sales teams to launch products and services.

Manage an organization’s social media channels and create content.

Represent a company or organization to the media and public.

Manage an organization’s film and video production.

Analyze a company’s practices and develop plans and strategies to improve their performance.

program completion feature
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Learn To

Plan, write, execute, evaluate and effectively present an integrated marketing communication plan

Use research to make data-driven communication decisions and understand branding and IMC within various contexts

Examine the connections between an organization's culture, brand and identity

Understand the relationship of IMC to diversity and inclusion, digital storytelling and more

Learn to create and employ digital media to communicate brand identity

Integrated Marketing Communication Program Overview

Sharpen Your Strategy and Skills

Through the IMC program, you will sharpen your abilities to craft strategy, conduct research, devise appropriate messaging, enhance storytelling skills and tactfully manage media platforms in both a proactive and responsive manner.

Learn to strategically influence public buying decisions and promote brand awareness and loyalty.

Faculty take it a step beyond other strategic communication master's programs by placing emphasis on ethical decision-making and diversity and inclusion in communication.

Immerse Yourself in Learning

Take part in an optional in-person summer residency. This four-day immersive experience gives you the opportunity to participate in an IMC academic conference or an applied learning, community-based project.

If you are unable to attend, you have the option to design your own summer residency in your home state.

A Flexible Online Program Designed for Working Professionals

Our innovative online format helps you complete your graduate degree as flexibly and conveniently as possible through asynchronous seven-week courses and six start dates a year.

Sample Courses in the IMC Online Program

Table shows sample courses for this program
COM 531 IMC & the Strategic Mindset
COM 500 Mixed Research Methods in IMC I
COM 532 Critical Topics in IMC
COM 533 Organizational Culture, Identity & Brand
COM 534 Communication Ethics & IMC
COM 535 Diversity, Inclusion & the IMC Challenge
COM 536 Digital Storytelling & IMC
See The Full Curriculum

How Do I Apply to the IMC Program?

To apply for the M.A. in Integrated Marketing Program, you must hold a bachelor's degree from a regionally accredited college or university.

  • Undergraduate GPA of 3.0 or higher; if your GPA is below 3.0, you must also submit GRE scores
  • If your GPA is below 3.0, you may be admitted provisionally
    • Provisional admission requires a B or better grade in your first 4 courses
    • Provisionally admitted students are encouraged to start with one class at a time
  • Three letters of recommendation submitted via the online application; at least one should be from an academic instructor
  • 500-word Statement of Purpose addressing how the M.A. in Integrated Marketing Communication can help you achieve your personal and professional goals

Official transcripts from all colleges/universities are required.

Online Degree

Admission Deadlines & Requirements

Information: M.A. Integrated Marketing Communication - Online Accelerated Program

Apply Now

REQUEST INFORMATION

  • Complete applications are reviewed for admission by the program as they are received up through the document deadline.
  • All supplemental documents must be received by the document deadline in order to be considered. Please see the program website for details.

Coordinator

Location/Delivery Method

  • Distance Education - Online - Asynchronous (instructional materials made available on the Internet and available 24 hours a day every day-not time-dependent slots).

Deadlines (11:59 p.m. EST)

  • Spring 1 2024:
    • Deadline: December 9, 2023 or earlier if the cohort fills
  • Spring 2 2024:
    • Application Opens: December 11, 2023
    • Deadline: February 10, 2024 or earlier if the cohort fills
  • Summer 1 2024:
    • Application Opens: February 12, 2024
    • Deadline: April 13, 2024 or earlier if the cohort fills
  • Summer 2 2024:
    • Application Opens: April 15, 2024
    • Deadline: May 25, 2024 or earlier if the cohort fills
  • Fall 1 2024:
    • Application Opens: June 2, 2024
    • Deadline: July 27, 2024 or earlier if the cohort fills
  • Fall 2 2024:
    • Application Opens: July 29. 2024
    • Deadline: September 21, 2024  or earlier if the cohort fills

Transcripts

  • One official transcript is required from each U.S. post-secondary institution attended. Refer to the Getting Started page for international transcript instructions.

Test Scores

  • None Required

Recommendations

  • One recommendation to be submitted through the online application. This recommendation should be from an academic instructor OR a current or former supervisor.

Additional Requirements

  1. Upload Supplemental Documents After Application Submission
  2. Essay: A statement of interest that addresses the applicant’s purpose for graduate study, focusing on how attending graduate school in IMC will help the applicant achieve their professional goals. The essay should be no longer than 1-2 pages (approximately 500-600 words).
  3. Differential Tuition: Differential tuition applies to this program.
    Tuition & Fees
  4. Visa Sponsorship: This program does not qualify for visa sponsorship.

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