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Integrated Marketing Communication, M.A.

Fortify Your Brand – and Others’ – With Your Master’s Online
  • 100%

    Our Program is 100% Online

  • 12

    Our Program Offers Fast 7-Week Courses & Completion Time of as Few as 12 Months

Graduates of this program pursue careers as:

Lead, coordinate and work with marketing, product development and sales teams to launch products and services.

Manage an organization’s social media channels and create content.

Represent a company or organization to the media and public.

Manage an organization’s film and video production.

Analyze a company’s practices and develop plans and strategies to improve their performance.

program completion feature
program completion feature

Learn To

Plan, write, execute, evaluate and effectively present an integrated marketing communication plan

Use research to make data-driven communication decisions and understand branding and IMC within various contexts

Examine the connections between an organization's culture, brand and identity

Understand the relationship of IMC to diversity and inclusion, digital storytelling and more

Learn to create and employ digital media to communicate brand identity

Integrated Marketing Communication Program Overview