Aquaculture Program

Economics & Marketing

Fish from pilot production trials are sold to wholesale and retail establishments on the eastern US seaboard to identify high-value niche markets and to determine premium market demand (price-quantity relationships) for cultured product. Based on these data, profitability of commercial-scale marine finfish aquaculture using RAS technology is evaluated and economic models developed to identify critical areas for research and to aid potential investors. If warranted, commercial demonstration ("learn by doing") projects are implemented in direct cooperation with selected commercial practitioners to provide a firm technical and marketing foundation for expanded commercial production.

Tyler Gibson harvesting fish from grow out tank
Graduate student, Tyler Gibson harvesting fish from grow out tank

Black sea bass going in ice cooler for market
Black sea bass going in ice cooler for market

Black sea bass harvest for Atlantic Seafood
Black sea bass harvest for Atlantic Seafood

Robert Farnell nets black sea bass for seafood market distribution
Research technician, Robert Farnell nets black sea bass for seafood market distribution

Iced black sea bass during Atlantic Seafood transfer
Iced black sea bass for transfer to Atlantic Seafood

Atlantic Seafood Truck Logo
Atlantic Seafood's truck logo

Weighing of harvested black sea bass at Atlantic Seafood
Weighing and boxing of black sea bass at Atlantic Seafood for distribution to markets

Black sea bass in ice baskets during harvest
Black sea bass in ice baskets during harvest

S Mart, an asian market in Raleigh, selling UNCW southern flounder
S Mart, an Asian market in Raleigh, live markets southern flounder produced by Blue Ocean Farms and UNCW

S Mart displays UNCW southern flounder for sale
S Mart displays live UNCW southern flounder produced by Blue Ocean Farms and UNCW