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Watson College News

Watson College Introduces Ad Campaign, “It Begins with Teachers”

Tuesday, June 07, 2016

The Watson College introduced an advertising campaign in May to promote the teaching profession and the college by sharing stories of inspirational teachers. Three commercials, featuring Kathy Ibbotson, Youth Programs’ K-12 Engineering coordinator, Edelmira Segovia, director of Centro Hispano and Chris Montero, MI CASA program advisor of Centro Hispano, will run on WECT, WRAL and WITN through June 17.

Links to the commercials are included below.

The new “It Begins with Teachers” advertising campaign follows a social media campaign initiated by WCE’s PDS director Somer Lewis on May 3.

The #TeachingMatters campaign, held on National Teacher Appreciation Day, encouraged UNCW faculty, staff and students as well as WCE’s school partners and members of the community to post short videos or written messages about why teaching matters to a common Twitter hashtag. The campaign generated more than 500 tweets/retweets and 552 likes.

Watson College Dean Van Dempsey and local media joined the May 3 effort to show appreciation for teachers:

Dr. Van Dempsey: Don't rely on luck for finding talented teachers  
Dr. Van O. Dempsey, dean of UNCW's Watson College of Education, weighs in on “why teaching matters,” engaging our area in an effort to encourage young people and career changers to consider teaching as a profession.

My turn: Appreciate teachers who have made a difference
This week, educators at UNC Wilmington are noting teachers who matter. They’re encouraging people to speak out on social media about those teachers who made a difference in their lives. 

Editorial, May 3: We won't get great teachers unless we value them
UNCW's Watson College of Education is encouraging the Wilmington community to Tweet messages or 10-second videos explaining why teaching matters and, ultimately, thanking a teacher.

UNCW calls on area residents to honor teachers via hashtag
Port City Daily
Put away those freshly polished red apples – UNC Wilmington is helping local residents say thanks to teachers, 21st century-style.

It Begins with Teachers

#TeachingMatters and “It Begins with Teachers” are part of a long-term effort by the Watson College to promote the profession through real people sharing real stories about teachers who have inspired them. 

The Watson College welcomes feedback on the new advertising campaign. Feel free to contact Dean Van Dempsey at dempseyv@uncw.edu or 910.962.3354 or Susan Finley at finleys@uncw.edu or 910.962.2672.