Watson Chronicle


Education Updates and Features

Instructional Design Blog Post Featured in ATD Headlines in February

Monday, March 02, 2015

Ray Pastore, assistant professor of instructional technology at the Watson College, has maintained a blog for the past five years to share technology tips, ideas and resources. He recently posted an article he authored titled "Instructional Design Hourly Rates." The Association for Talent Development (ATD), formerly the American Society for Training & Development (ASTD), DC Chapter picked up the piece as a headline feature on Feb. 25.

Students enrolled in the Masters of Instructional Technology (MIT) program at the Watson College often inquire about salaries and hourly rates for instructional design contractors, Pastore said. He tracks the information for students through corporate contacts and ongoing connections with alumni. He also uses it to estimate his own billable hours when applying for grants and special project funding.

Pastore started his blog in 2009 to archive materials and share technology information with students. For example, when teaching students to use new software, he will often post a tutorial on his blog to supplement information shared in class, he said. He also uses the blog to announce technology in development and share his research and ideas.

Pastore's research focuses on multiple representations (multimedia), gaming, mobile learning and metacognitive strategies that support learning from a multimedia environment. His teaching experience includes courses on technology use in the K-16 classroom and corporate workplace, instructional design practice and theory, project management, online course design and development, gaming, mobile learning and multimedia development.

Recent posts include an abstract for an article he authored titled "Multimedia: Learner Preferences for Multimedia Learning." The article was published in the Journal of Multimedia Processing and Technologies in December 2014.

Pastore said his primary goal for the blog is to provide information to Watson's MIT students, but the posts also bring national exposure and are "a fun way to stay current and involved in the field."

The blog averages 200,000 hits per month and was rated a Top 10 Blog for Instructional Design by College Online in 2012. A description written by College Online stated, "It is technical and aimed towards professionals currently in the field. This blog offers insight into the world of instructional design, as well as learning theories."

Pastore enjoys hearing from instructional design professors at other universities who say they use information from the blog in their courses, and he was pleased to see the article about instructional design hourly rates reach a broad audience. "ATD is the 'it' when it comes to instructional design in the corporate world, and DC is their largest chapter," he said.

The ATD DC Chapter headlines where Pastore's article appeared can be viewed at

Pastore's article on instructional design hourly rates can also be viewed at http://raypastore.com/wordpress/2014/12/instructional-design-hourly-rates.

To follow the blog, visit http://raypastore.com/wordpress.