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4th Biennial Integrated Marketing Communication Conference -- June 1-3

Wednesday, May 24, 2017

IMC

The Department of Communication Studies will host its 4th Biennial Integrated Marketing Communication Conference on June 1-3. The theme of the conference is “Integrated Marketing Communication and Popular Culture.” A key goal of the conference is to explore how Integrated Marketing Communication (IMC), as grounded in the communication discipline, provides frameworks and opportunities for engaging popular culture. 

The keynote speakers are Dr. Deanna Sellnow and Dr. Timothy Sellnow, both professors of communication at the Nicholson School of Communication at the University of Central Florida.

For more information, visit the conference website here.