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PSA Developed by UNCW Alumna in Collaboration with Campus Offices Premieres on Campus

Thursday, February 19, 2015

The Collaboration for Assault Response and Education (CARE) program and the Office of University Relations (OUR) premiered “You Are Not Alone,” a public service announcement about sexual assault prevention efforts on the UNCW campus, during a My Stand Mentors training Wednesday, Feb. 18.

The My Stand Mentors program provides students with the skills necessary to handle crises and difficult situations. The one-minute PSA shows safe and active bystander intervention by students, expresses support for victims of harassment and violence, and reminds the community that making UNCW safe is everyone’s responsibility, said CARE director Rebecca Caldwell.

“Effective bystander intervention is about trying to change the beliefs and behaviors of an entire campus culture,” said Caldwell. “Therefore, we want to deliver an intentional collection of messages and educational interventions, from posters to group and student leader trainings. This video is not only a terrific student-produced addition to our institutional effort; it also invokes all of the national messages being sent right now, like the White House’s ‘It’s On Us’ campaign.”

Victoria Foley ’14, a film studies major and former OUR intern, wrote and directed the PSA.  She hopes students who see the video will do their part to reduce violence and educate others.

“When people watch it, I want them to realize that they shouldn’t walk by a situation,” said Foley.  “They should do something about it and be there for their peers.”

Jesse Bradley, OUR’s videographer and editor, supervised the production of the PSA.

“All of the students who worked on the project did an amazing job,” he said. “I am proud to be part of such an important project and hope that its message will raise awareness on this subject matter.”

The CARE program provides resources for students affected by violence and information for individuals who want to get involved in reducing violence. Visit www.uncw.edu/care to learn about CARE services.

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