Newsletters

Templates & Stationery Templates & Stationery

Establish consistency and strength of branding in all UNCW newsletters.

Our objectives:

Improve quality of content, including lowering the page counts for maximum message impact and the number of publications being printed and mailed
Decrease workload on units’ administrative staff
Flexibility of electronic or print versions using content management system
Provide design and communications support, recommendations and advice
Streamline delivery and reduce the number of emails being sent internally
Ensure units are maximizing the impact of SWOOP, the weekly faculty/staff newsletter

Newsletter Workflow

Department/unit submits project request to OUR.
OUR initiates meeting to determine needs and discuss options for template, content, frequency and goals.
ITS produces template with features outlined by OUR.
Graphic designer customizes template background image.
Content manager(s) are trained to edit their templates utilizing the Cascade content management system.
Content manager(s) develop content in test environment.
OUR does not review departmental newsletters. Please add a disclaimer using the example below: The content of this publication was created by the Office of the Provost, Academic Affairs Division. Questions? Contact Paula Cameron at cameronp@uncw.edu.
Department administrator or other designee sends html email to department’s targeted mailing list via Outlook, while the newsletter remains accessible to potential students and alumni. It will also live online as a page of the UNCW website.

RECOMMENDATIONS

Frequency should be determined by audience needs and available content and sent on a consistent basis.
Length of newsletters should average 4 to 6 pages
Highlight key news that an audience won’t receive via other channels, versus including all information
Track open rate of newsletters when applicable to determine audience interest and engagement

Once template is live, department can reuse template for all future editions of newsletter (or request design updates as needed).

Standard for All Newsletters

Header

UNCW branding

Email | Directory | mySeaport | Quicklinks and search

Footer

Contact, Give, Feedback, University address, About this site, Copyright notice

Customizable

OUR’s objective is to support newsletter goals by providing design, branding and content expertise. This process will bring more customization than ever before, while strengthening the impact of these publications with greater brand consistency and content quality.

Customizable elements include:

Top feature image
Intro message
Section headings
Right-rail links
Feature blocks (e.g., for profiles)
Two- or three-column interior pages
Graphics can be inserted or removed as needed