- Frequency should be determined by audience needs and available content and sent on a consistent basis.
- Length of newsletters should average 4 to 6 pages
- Highlight key news that an audience won’t receive via other channels, versus including all information
- Track open rate of newsletters when applicable to determine audience interest and engagement
Once template is live, department can reuse template for all future editions of newsletter (or request design updates as needed).
Standard for All Newsletters
Header
UNCW branding
Email | Directory | mySeaport | Quicklinks and search
Footer
Contact, Give, Feedback, University address, About this site, Copyright notice
Customizable
OUR’s objective is to support newsletter goals by providing design, branding and content expertise. This process will bring more customization than ever before, while strengthening the impact of these publications with greater brand consistency and content quality.
Customizable elements include:
- Top feature image
- Intro message
- Section headings
- Right-rail links
- Feature blocks (e.g., for profiles)
- Two- or three-column interior pages
- Graphics can be inserted or removed as needed