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Web Visual & Editorial Standards

UNCW generally follows the guidelines in the Associated Press Stylebook (AP Style).

Web Exception: Bullets

When writing for the web, conventional styles can flex a bit. You can start a bullet with a numeral instead of writing the number out.

However, you should include at least three bullets in a bulleted list. If you only have two elements, consider another format.

Visual & Editorial Guidelines

To create a cohesive, unified voice, we established visual & editorial style guidelines. Learn about our standard for typography, photography & color palettes.

Visual & Editorial Guidelines

Keep Your Content Up-to-Date

Out-of-date content breaks the user’s trust. Within the university’s website governance plan, all pages will have a specified review cycle.

Content managers will be notified by email when their pages are due for review. Note that this is a minimum review cycle; web content should be reviewed on more frequently to keep content fresh and engaging.

Watch Writing for the Web

Want to learn more? Take our WEB-101 course, Writing for the Web!
Writing for the Web

Contact University Relations

Office of University Relations (OUR)

Phone: (910) 962-2092

our@uncw.edu

737 St. James Drive
Wilmington, NC 28403

Submit an OUR Project Request
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