Marketing Department

Marketing Option

The marketing option prepares students for a variety of challenging career opportunities such as professional selling, advertising and public relations, services marketing, retailing, sports marketing, hospitality, internet marketing, marketing research, and healthcare marketing.

Marketing Concentration

The traditional Marketing Concentration is only offered to students who arrived at UNCW prior to this year. All students who arrive at UNCW this year (whether as a freshman or a transfer student) will have to select one of the two new concentrations within the marketing department.

Required Courses (five courses - fifteen credits)

  • MKT 343 - Marketing Intelligence & Communications (QMM 280 & MKT 340)
  • MKT 348 - Professional Selling (MKT 340)
  • MKT 349 - Consumer Behavior (MKT 340)
  • MKT 443 - Marketing Research Design (MKT 343, MKT 340)
  • MKT 445 - Marketing Strategy (MGT 340, MKT 343, MKT 349, MKT 443)

Elective Courses (select two courses)

  • MKT 345 - Sports Marketing (MKT 340)
  • MKT 346 - Retail Management (MKT 340)
  • MKT 347 - Promotion Management (MKT 340)
  • MKT 441 - Sales Force Automation (MKT 340)
  • MKT 442 - International Marketing (MKT 340, INB 300)
  • MKT 444 - Internet Marketing (MKT 340, MIS 213)
  • MKT 447 - Services Marketing (MKT 340)
  • MKT 448 - Sales Management (MKT 348)
  • MKT 495 - Seminar: Special Topics in Marketing (MKT 340)

Note: All of the above classes are CSB Restricted

Suggested Course Flow Chart
Student Learning Outcomes