Brand Identity Guide (BIG)

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Welcome to UNCW’s Brand Identity Guide (BIG)! The Office of University Relations (OUR) is pleased to present these branding-related guidelines and tips for UNCW's faculty and staff to help maximize the effectiveness of university messaging at every turn.

The elements outlined in the following pages represent the university’s commitment to a unified brand identity that serves as a visual representation of our university’s excellence -- while providing flexibility so campus units retain individuality within this strategy. These guidelines apply to all printed and electronic materials that represent the university to its constituents, both internally and externally.

By working with our campus colleagues to promote the university’s identity and messaging in a consistent, powerful and well-defined way, OUR will be able to showcase the very best that UNCW has to offer.

Click below to see the BIG idea…

Brand Identity Guide (searchable PDF)

Brand Identity Guide cover page


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