Glossary - Design Terms
- Acrobat is part of a set of
applications developed by Adobe to create and view PDF files. Acrobat is
used to create the PDF files and Acrobat Reader is used to read the PDF
- How the text appears in a
printed piece. Common types of alignment are rag right (an even margin
on the left only) or rag left (an even margin on the right only, justified
(even margins on both sides) and centered.
- A general term used to describe
photographs, drawings, paintings hand lettering and the like prepared
to use in printed matter.
- author's alterations (AA's):
corrections and/or changes made in type at the proof stages; these are
not due to the printer's error and are therefore chargeable to the customer.
All corrections should be marked in red ink. AA's are expensive and should
be kept to a minimum.
- bitmap image:
- A graphic image stored
as a specific arrangement of screen dots, or pixels. Web graphics are bitmap
images. A graphic which is defined by specifying the colors of dots or
pixels which make up the picture. Also known as raster graphics. Common
types of bitmap graphics are GIF, JPEG, Photoshop, TIFF, MacIntosh Paint,
and Microsoft Paint, etc.
- When the printed
image extends beyond the trim edge of a sheet of paper.
- clip art:
- Illustrations and other graphics
that are purchased in a reproducible form. The print shop has a substantial
collection of clip art for your use.
- A technique to make a file
or a data stream smaller for faster transmission or to take up less disk
- Stands for dots per inch. DPI specifies
the resolution of an output device such as printers and image setters or
- The application of two colors
of ink to provide richer tones than a single color image can provide.
- Encapsulated Post Script is a standard
format for saving object-oriented graphics. Some common packages that support
EPS files are Illustrator, Freehand, and CorelDraw. EPS is the preferred
format for printing output. If you are submitting digital files to Printing
Services, all EPS files must be submitted on your digital file in a folder
- To save a file in a different
format (that of another program). For example, many Adobe Photoshop files
are exported to become GIF or JPEG files.
- Even with, usually refers to
- A font is a complete set of characters
in a particular size and style of type. This includes the letter set, the
number set, and all of the special character and diacritical marks. If
you are providing digital files to Printing Services, all fonts must be
submitted on your digital file in a folder named "fonts"
- four color process:
- The four basic colors
of ink (yellow, magenta, cyan, and black) which reproduce full-color photographs
- Stands for File Transfer Protocol.
FTP allows you to copy or send files from one computer to another via the
- Graphics Interchange Format. Compressed
bit-mapped or raster graphics, limited to 256 colors. Current popular use
is for web pages.
- gripper edge:
- Lead edge of the paper
that moves through a printing press. No printing can take place on the
gripper edge. A 3/8" margin (minimum) must be left for the gripper.
- Picture with graduations of
tone formed by dots of varying sizes. This process is used to reproduce
art such as photographs or continuous tone drawing.
- hard copy:
- A paper print out of a file
from a disk. Usually required from customers who are providing their own
key strokes on a disk.
- A device used to output
computer images or composition at high resolution onto film.
- Joint Photographic Experts Group.
A compressed file, usually of a photograph, that reduces the amount of
data needed to display a full-color bitmap. Usually results in loss of
quality. JPEG images allow for more colors than GIF images and are usually
smaller in size. Also used for web pages.
- The horizontal spacing between
the letters in a word.
- Vertical space between lines
of text. Also known as line spacing.
- live area:
- The area where your main elements/art work should be without worrying
about their being cut off or cut off from view. This area ensures that your
typography and main graphics will be seen.
undesirable screen pattern in a negative resulting from a pre screened picture
- Stands for Portable Document Format.
Created by Adobe Systems in its software program Adobe Acrobat as a universal
browser. Files can be downloaded via the web and viewed page by page.
- In typography, a point is the
smallest unit of measurement for type size, one point approximating 1/72
of an inch
- A page description language
that converts text and graphics into a form compatible with output devices
such as printers, image setters, etc. Includes typefaces as well as graphics
and placement of text.
- sans serif:
- A type face without
"feet" or "tails", such as Helvetica.
- The "feet",
"tails", and "swashes" seen on such typefaces as Times.
Increases readability of the copy.
- An area completely covered with
ink, of the use of 100% of a given color.
- spot color:
- Printing using black and
one or two additional colors of ink.
- Tagged Image Format. A format
for storing gray-scale data. It is the standard format for scanned images
and for exporting gray-scale and color images to other programs. TIFF is
preferred for printing output. When submitting digital files to Printing
Services, TIFF files must be provided in a folder named "graphics".
- trim size:
- The final size of a printed page after excess edges have been cut
off. Crop marks to indicate where to cut are printed in the edges that are
then trimmed after printing.
- A typeface contains a series
of fonts. For example, the typeface Arial contains the fonts Arial, Arial
Bold, Arial Italic and Arial Bold Italic.
- vector graphic:
- A graphic image drawn
in shapes and lines, called paths. Images created in Illustrator and Freehand
are vector graphics.