University Planning

soaring to greatness

Planning Council Document Draft


Fundraising Goals and Objectives

Submitted by University Advancement

3-17-04

GOAL II: Significantly increase private giving to the university in every component: annual gifts; planned gifts; major gifts; foundation and corporate gifts; and alumni giving; and improve public financial support for the university.

Objective 1: Strengthen the Annual Giving program in order to increase alumni giving participation to 18 percent by 2008.

Objective 2: Develop a focused and aggressive Planned Giving program.

Objective 3: Create and maintain an ongoing effort to enhance Foundation and Corporate Giving to UNCW.

Objective 4: Initiate the "silent phase" of a comprehensive campaign no later than July 2006..

Objective 5: Secure equity funding from the state for UNCW.

Objective 6: Ensure continued federal funding for the university's programs and projects