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Students Produce Video Showcasing UNCW Center for Innovation and Entrepreneurship

Tuesday, December 22, 2015

Since it opened its door in 2013, the UNCW Center for Innovation and Entrepreneurship (CIE) has given local startups a place to call home and nurtured high-growth, high-impact companies in southeastern North Carolina.

Through hosting a variety of networking events, offering low-cost office space, training, mentors and a future venture capital fund, the center is a resource for both innovators and entrepreneurs alike.

Film students who comprise the CIE Media Team have put together a promotional video showcasing the benefits of being a member/tenant at the CIE. The piece was produced by Becca Ederer with assistance from Paige Blankenship. It is one of several content pieces for small businesses produced by the team. During the fall 2015 semester, the team shot and edited dozens of individual videos for more than 15 clients, and is continuing to branch out and assist more CIE tenants and university members.

“The interaction with business owners benefits students by allowing them the opportunity to network and gain connections in the community,” said Laura Brogdon Primavera, who manages programs and operations for the CIE. “It also adds legitimacy to the craft they have learned in school and allows them to apply academic principles to commercial videography, sound recording and editing that will be marketed and advertised for a local business.”

In addition to receiving credit hours and building their resumes, the students gain real-world knowledge of what it is like to work with paying clients.

By collaborating with the CIE, UNCW students have a direct tie to Wilmington’s film community, especially the business sector. Last month, concurrent with the popular Cucalorus Film Festival, the CIE hosted Cucalorus Connect to highlight the business side of film with panel discussions, workshops, speakers and meet-ups with entrepreneurs and technology innovators. In addition to film, students from the UNCW Cameron School of Business were heavily involved in many of the events.

-- Caroline Cropp

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