Market Research

Marketing strategy based on research and testing is the best way to develop an effective marketing effort. Whether it is secondary research, surveys, focus groups, competitor intelligence or product testing, our market research services will refine your promotional effort for maximum impact.

Strategic Planning

One size does not fit all. 

MaC will assist campus clients in developing the most effective strategies to advance their organizational goals. The driving force behind the marketing plan is your unit’s strategic plan. Through a series of diagnostic planning exercises, customized marketing initiatives can be designed to more effectively help clients reach their organizational goals within their budget and time frame.

Whether it is a comprehensive marketing plan or a realignment of a current strategy, we can help develop broad marketing goals and strategies that are quantifiable, measurable and accountable.