UNCW Business Affairs - Logo Downloads and Graphics File Formats

News & Highlights

UNCW logos were recently updated and are now available from this site. Please begin using the revised logos immediately.

Marketing & Communications

Compliance with Visual Identity Policies

Graphics File Formats

Recommended Logo Formats

Downloadable UNCW Logos

UNCW logos are the property of UNCW, and use must comply with the UNCW Visual Identity Policies. Before downloading and using logos from this site, you should familiarize yourself with the visual identity policies, particularly as they regard to the use of the copyrighted logos.

If questions:

University departments should direct questions regarding use of the logos to their departmental publications officer or to the office of university relations, 910-962-3861.
Vendors and individuals interested in marketing or selling UNCW logo items, whether retail or wholesale, should contact Licensing Resource Group (LRG) at (616) 395-0676 or fax (616) 395-2517.

About Graphics File Formats

UNCW logos are provided in each of four widely supported digital file formats. These are TIFF (tif), EPS (e-p-s), GIF (gif or jif) and JPEG (jay-peg). A given graphic can be saved in any of the four formats, but each one has particular strengths that can be lost when converting from one to the other. The table below shows the best use of each format and some things to remember about each one.

TIFF
Advantages:
Fonts are imbedded in image
Works well with paint/image editing applications
Prints well on postscript and non-postscript printers
Uses lossless LZW compression

Disadvantages:
Permanently converts spot colors to process
Large file size (compared to vector-based graphics)
Loses image quality when enlarged
Text cannot be edited with text tools

EPS
Advantages:
Preferred by graphics professionals for use with vector graphics
Very small file size
Editable text
Works with vector-based graphics
Supports spot colors
Does not lose image quality when enlarged

Disadvantages:
Prints unacceptably on non-postscript compatible printers
Requires linked font files if text not converted to artwork
Cannot be edited in paint applications unless converted to bitmap

GIF
Advantages:
For web graphics with areas of solid color
Background color can be made transparent
Supports web animation
File size can be reduced by limiting the number of colors used
Built-in, customizable color table gives good color control

Disadvantages:
Maximum 256 colors
Most GIF's are saved at screen resolution (72 dpi--unacceptable for print)
Text cannot be edited with text tools
Loses image quality when enlarged

JPEG
Advantages:
For full-color web graphics (photographs)
Uses compression optimized for reducing file size for web publishing

Disadvantages:
Compression proportionally reduces image quality
Compression results in progressive color shifts
Most JPEGs are saved at screen resolution (72 dpi--unacceptable for print)
Most JPEGs are compressed too much for use in print
Loses image quality when enlarged

Recommended Logo Formats

Printing Services follows the following guidelines for choosing file formats appropriate to each file's intended use. Although there are some exceptions, the following recommendations will help you to choose the right file for a given job 99% of the time. Call Print Shop customer service with technical questions about logo usage.

EPS
Use EPS files when sending logos to off-campus vendors.
Use EPS files when sending UNCW logos to Printing Services.
Use EPS files for saving vector-based art.

TIFF
Use TIFF files for printing on departmental (non-postscript) printers.
Use TIFF files for scanned photographs and art from paint (image-editing) applications.

GIF
Use GIF files for UNCW logos published in web pages.
Use GIF files for art with limited color palettes intended for web publishing.

JPEG
Use JPEG files for publishing photos in web pages.
Some digital photograph companies provide uncompressed JPEGs on CD-ROM suitable for print.